English | 2020 | ASIN: B08BVZGZ94 | 237 Pages | PDF, EPUB, AZW3 | 8.04 MB
Your Social Visibility Blueprint goes behind the scenes to explore the strategic processes involved in marketing a successful brand, one of the most fascinating and complex challenges for a solopreneur.This bestselling book is ideal for solopreneurs and freelancers working in the fields of:* Consulting & Coaching* Wellness & Fitness* Accounting & Management* Photography & Art* Services* Real estate* Law* Insurance & Financial planning* E-commerceAuthored by forensic marketing expert and branding strategist, Jessica Campos,Your Social Visibility Blueprint includes exercises and examples that highlight the key activities undertaken by solopreneurs to create successful businesses, including:* The key elements to succeed in social media marketing * How to switch from pure promotional marketing to social selling marketing* Building an impactful online presence * Exercises to develop a niche marketing plan in 2 steps* How to design a branding guide* The hero method to write long captions* How to use hashtags to attract the right audience*A done-for-you content marketing plan showing the strategy and template for EACH post, for the FULL YEAR!The content shared in this book has been derived from Jessica Campos' own strategies that have ignited multiple 7-figures in sales among the hundreds of entrepreneurs and organizations she has served for over a decade. Jessica is an award-winning expert and a Top- 10 Digital Marketing Influencer. The strategies found in this book have been recommended by marketing professionals and prestigious publications. ___________Part 1: The Essentials of Social Media- Solopreneurs spend many hours of the day, working on marketing tasks, that come randomly, and most of the time, as a distraction. Learning the fundamentals of building a social media marketing strategy is the key to growing a business, along with strategies followed by amazing brands like Amazon, Starbucks, Apple, and Kendra Scott. You will be inspired to build a community of loyal customers, to stop competing based solely on price, and to grow your business.Part 2: A Guide to Personal Branding- Here's where you'll get the- A 1-page blueprint to building a personal brand that builds a long-lasting first impression and ignites revenue. This is what thriving brands are doing in the digital economy. What if you are a brick and mortar business? Do you need to follow personal branding strategies? Absolutely! Humanizing your brand is the ultimate secret to survive the retail apocalypse.Part 3: How to Write So They Listen- You will learn the psychology behind crafting content that moves your audience to action and learn why writing is not just about sharing pretty words.Part 4: A Full Year of Copy For Social Media Marketing- You'll have everything you need to simply plug n' play your profitable content marketing plan. These are not just ideas to post. You will get detailed campaigns with strategies and templates.Part 5: Social Visibility- You'll get the Social Visibility Blueprint to turn your social media marketing into your salesforce. My promise with Your Visibility Blueprint is to eliminate the overwhelm from social media marketing. I want to provide you with a blueprint to ignite visibility, so you can build the business you love, and have the life you deserve. Most likely, you're a purpose-driven business owner like me; I take my mission to activate your greatness very seriously! BONUS: Along with this book, you will unlock access to amazing resources, such as:* A complimentary Forensic Marketing Audit (Value $500+)* Editable Visibility Workbook to plan your content like a pro (Value $47)* Special price in our Marketing For Greatness Courses (save up to 80%)* The Marketing For Greatness Network. Connect with other solopreneurs and participate in life-changing conversations.